Netflix denies prize to 'Influencer' winner for breaking rules

Patience is a valuable trait in many situations and is particularly useful when no one is allowed to reveal that they are the winner of a Netflix show. Otherwise, the significant fortune might slip away. The protagonist of such a bizarre story is Oking, a YouTuber from South Korea.

The creator participated in the show "Influencer." Participants compete for the title of the best influencer in South Korea. The programme has been highly controversial from the start. Creators had to perform in front of a camera with a digital collar that showed the increase or decrease in their social media followers. The result affected the market value of the influencers.

Seventy-seven participants took part in the competition. In the final showdown, thirty remained. From this group, YouTuber Oking emerged as the best creator. The prize for the influencer was not just a prestigious title but also a substantial amount - 300 million won or over £145,000.

Netflix will not award the prize to Oking, as he broke the show's rules by publicly revealing that he won the show before the final episode had premiered. This strict decision by the streaming service has spread through Korean media.

The reason why Netflix insisted on keeping the results secret is quite obvious. Knowing the winner's name poses a significant risk that many viewers would skip the final episode, substantially impacting the entire show's viewership. It is not yet known whether the streaming service will proceed with producing a second season of "Influencer."

"Maintaining confidentiality before the premiere of the programme is a crucial measure that protects the hard work and efforts of all the people involved in creating and fully delivering entertainment to the viewers. This measure is a promise made by the staff and participants who strive for the success of the show," reports Radio Zet, citing Korea JoongAng Daily.

Source: Radio Zet