OpenAI challenges Google with new ChatGPT search feature

OpenAI has introduced a new search feature in ChatGPT, which could alter the balance of power in the online search market. Thanks to partnerships with data providers, users can now access current information, such as sports results or stock quotes. This feature, named SearchGPT, has been undergoing testing since July.

This new feature puts OpenAI in direct competition with Google and Microsoft. Although Microsoft has invested in OpenAI, the two companies' products compete with each other. OpenAI's CEO, Sam Altman, emphasises that searching can be more intuitive and natural, which is expected to attract users.

OpenAI collaborates with numerous media partners, including the Associated Press and Reuters. ChatGPT Plus and Team users can already access the new feature, which will soon be available to everyone. OpenAI plans further enhancements, particularly in the shopping and travel sectors, to increase the service's appeal.

OpenAI anticipates achieving revenues of $3.6 billion this year despite losses exceeding $5 billion. A significant revenue increase to $11.6 billion is forecast for 2024. These ambitious financial targets reflect the company's dynamic growth, with its valuation rising from $14 billion in 2021 to $157 billion in just a few years.

OpenAI continues its work on artificial general intelligence (AGI), aiming to create AI systems that surpass human intelligence. Simultaneously, the company intensifies commercialisation efforts, striving for profitability. The popularity of OpenAI's products is impressive—ChatGPT currently attracts 250 million active users weekly.