Bluesky takes flight: Exodus from X signals new era
Bluesky is gaining popularity, attracting users from X. According to the social media platform, the number of Bluesky users has doubled in 90 days, with one day alone seeing over a million new users join. It is not the only platform benefiting from the crisis surrounding Elon Musk's service.
17 November 2024 17:22
Bluesky, founded in 2019 by Jack Dorsey, is gaining traction among users leaving X. In the past 90 days, Bluesky's user numbers have doubled, attracting, among others, Taylor Swift fans. The singer has personally endorsed Kamala Harris and encouraged others to follow suit online. Meanwhile, Elon Musk, who has led X since 2022, has strongly supported Donald Trump's campaign.
Some X users are discouraged by the rules on X. While the platform still generates significant reach, it is criticised for allowing the spread of misinformation and radical content. Some media outlets, such as "The Guardian" and Spain's "La Vanguardia," have recently announced they will no longer publish posts on X. They have deemed it a "toxic media platform."
Musk effect? Mass exodus from X to another platform
Despite the outflow of users from X—particularly noticeable in recent days and weeks—Elon Musk's service still receives many daily visits. According to Similarweb.com, it receives about 151 million daily visits, while Bluesky records only 3 million. However, Bluesky is experiencing a growth rate of 30 percent, attracting fan communities like Taylor Swift's.
"It's official — 1000000 people have joined Bluesky in just the last day!!! welcome and thank you for being here!" was announced on Sunday on the Bluesky messenger profile, also on the competing X portal.
Pnother messenger is also growing in strength - Threads, owned by Meta, the parent company of Facebook. The company reported on Thursday that since early November, Threads users have increased by over 15 million, reaching 290 million.
