Trump campaign blunder: Georgia mix‑up in voter ad farce
Donald Trump's presidential campaign is gaining momentum, but not without a serious blunder. Republican staffers, trying to mobilise voters in the state of Georgia, posted an online ad featuring a background not of an American landscape but of the mountains in the country of Georgia.
25 September 2024 07:22
The ad was meant to encourage voter registration and support for Trump, using a picturesque landscape with blooming meadows and green hills. The problem was that the photograph was not from American Georgia but from the Svaneti region in Georgia.
The ad, which was displayed on social media and in press articles, included an appeal to the residents of the American state.
ATTENTION GEORGIA: I’m humbly asking you to stop what you’re doing and check your voter registration status. Only a handful of votes will decide this election. We can stop inflation, secure our borders, lower taxes, and make America Great Again! – the ad stated.
Despite efforts to encourage voter registration, Trump's team made a blunder by using the wrong image. As noted by the "The Atlanta Journal-Constitution," the photograph came from Shutterstock and its description included tags suggesting it was taken in Georgia, on the border of Europe and Asia.
Unfortunate name similarity
The mistake stems from the similarity of names – both the American state and the country in the Caucasus are called "Georgia". This led to a comical situation where Trump's team, trying to attract the votes of patriotic Georgians, displayed a view of the mountainous region of Georgia.
Though the ad was displayed between 2,000 and 3,000 times, it is hard not to notice that it ultimately brought more jokes than political benefits.
Not the first campaign blunder
This is not the first time the campaign staff has blundered. Recently, Joe Biden, Trump's ex-rival, accidentally appeared in a cap with a slogan encouraging people to vote for his opponent.
In this case, despite the intensification of efforts to regain lost votes, the mistake involving the Georgian landscape certainly did not help increase support for the Republican.
The battle for the electorate in the state of Georgia is approaching a decisive phase, and Trump's staffers must now hope that communication errors will not negatively impact their election campaign.