Trailer for TikTok phenomenon "It Ends With Us" breaks records
During the first 24 hours, the movie "It Ends With Us" trailer garnered as many as 128 million views, one of the best results in history. Surprisingly, "It Ends With Us" is neither a comic book adaptation nor a high-budget production but a beloved adaptation of a TikTok novel.
23 May 2024 11:43
The novel "It Ends With Us" was released in 2016. However, it has enjoyed incredible popularity only in the past two years. Nearly three million copies sold last year were a result of the hashtag BookTok, which has already collected over two billion views on TikTok. Female users of this platform post videos with presentations and recommendations of exciting reads.
One of the most discussed authors under the BookTok hashtag is Colleen Hoover, who became the most popular author in the USA last year. Five of the ten most purchased books were written by "It Ends With Us" author. The influence of TikTok is enormous, but few probably expected it to be able to surpass the marketing powers of Hollywood studios.
Within the first day, the trailer for "It Ends With Us" attracted more viewers (128 million views) than the trailer for the most significant cinematic hit of 2023, "Barbie" (102 million views). The effect this will have on the film's popularity in theatres is uncertain. "Barbie" earned £502 million in the United States (nearly £1.2 billion worldwide). The "It Ends With Us" premiere in the United States is scheduled for 9 August of this year.
Like most hits under the BookTok hashtag, "It Ends With Us" is a melodrama. It tells the story of Lily Bloom (Blake Lively), a woman who breaks away from a traumatic childhood and starts a new life in Boston. There, she fulfils her lifelong dream by opening a flower shop for people who do not like flowers, which she runs with passion and success. When she meets a handsome doctor named Ryle, Lily feels fulfilled and happy. Until...
What lies behind the seemingly perfect relationship between Lily and Ryle can only be seen by Atlas Corrigan, Lily’s first love and old friend. Once, she was a haven for him; now, she will need his help—a true melodrama.
