Taylor Swift's record-breaking tour: Billions and bonuses
Taylor Swift earned billions from The Eras Tour - the most profitable tour in history. The artist generously compensated those working during the production. A technical crew member shared the substantial financial bonus he received from the star.
Taylor Swift is undeniably the brightest and most shining pop star of the current century. It doesn't matter who topped the Billboard chart (sorry, Beyoncé) - the last few years have propelled the blonde to the very top, and even her critics must acknowledge her (at least) commercial success. The artist's tour, The Eras Tour, which began in March 2023 and concluded in December 2024 in Vancouver, proved one of the largest and most profitable worldwide.
And how much did Taylor Swift earn from The Eras Tour? Forbes reported that the revenue from ticket sales alone amounted to £1.7 billion. The earnings include merchandise sales—gadgets, T-shirts, and posters featuring the American artist. It is worth noting that every city hosting the artist experienced growth in the local economy, especially in the catering and hospitality sectors.
The star earns truly astonishing amounts of money, but... she is as generous as she is wealthy. She regularly supports various charitable causes (for example, she helped the victims of Hurricane Milton, which struck Florida in October), and... she also rewards her employees with impressive financial bonuses.
Taylor Swift splashed the cash. £80,000 for an employee
You're wrong if you think that Taylor Swift couldn't be more of an icon. Robert, a technical crew member of The Eras Tour, shared a story that warms the heart more than "All Too Well (10-Minute Version)." Taylor Swift left him a handwritten note (!!!) in which she thanked him for his work. But that's not all – she included a bonus of... £80,000. Yes, you read that correctly. That would be enough for a deposit...
"Thank you for your superb work on the U.S. leg of The Eras Tour. Your well-deserved bonus is £80,000. Love, Taylor," the artist wrote.
Imagine - you're doing your job, organising one of the greatest spectacles in human history. Then you receive not only words of appreciation from Taylor herself but also a six-figure bonus. Nice...