Paris 2024 Olympics: TikTok brings fans inside the athletes' village

The Paris Olympics are the first games during which TikTok is so prominent. The app launched a month after the competition in Rio in 2016. During Tokyo 2020 (held a year later due to the pandemic), athletes' posts on TikTok gained popularity, but it is Paris 2024 that has brought full synergy. As Rollo Goldstaub, head of sports partnerships at the app, told The Guardian weekly, sport is currently one of the five most popular categories among viewers.

One of the people who attracted the largest audience is undoubtedly the rugby player from the USA team, Ilona Maher. She entered the Olympic village with confidence and a mission—well, maybe two; she definitely wants a medal as well. However, Maher's first video from Paris is titled "I'm setting out to find love in the Olympic village." The rugby player decided to treat the Games in Paris like the reality show "Love Island."

Maher posts many "Olympic Love Island" episodes on TikTok, which have gone viral. She shows that she looks like Sue Sylwester from Glee in her team tracksuit and tests the famous cardboard beds with her teammates. She posted a TikTok with Snoop Dogg, who one of the American TV stations sent to Paris as a correspondent. She also publishes more serious content about body diversity in sports and life and the positive role of carbohydrates as a source of energy.

Australian water polo player Tilly Kearns made another viral TikTok from the Olympic Village in Paris. The video features athletes from Fiji singing gospel. Kearns wrote, "Being among all these different cultures is the best."

For much more down-to-earth reasons, videos by French swimmer Florent Manaudou have gone viral. The athlete knows how to serve "thirst traps." The most popular one is the video where he combines his "ritual" of spitting water from the pool before the start with the "Hawk Tuah girl" Hailey Welch, whose rapid career we recently wrote about.

For a long time, the undisputed social media star has been British diver Tom Daley. The gold medalist of the Tokyo Games is in Paris with his husband and children. And, of course, with his indispensable knitting needles and yarn. Daley uses his free time during competitions to catch up on his knitting projects.

Thanks to the athletes' coverage from the Olympic village, we know that the dining hall is open 24 hours a day, and the windows in the rooms where they stay do not have curtains or drapes. The atmosphere is somewhat reminiscent of a summer camp for high school students. An obligatory part of the programme, for example, is trading metal pins with athletes from other countries, with many people aiming to collect them from all national teams.