Oranges in red nets: The clever marketing trick we never noticed
Have you ever wondered why oranges often end up in red nets and lemons in yellow nets? It’s no coincidence! Behind this choice of colours is a clever marketing ploy that effectively influences our purchasing decisions. It turns out that the red net is not only a practical packaging but also a tool that manipulates our perception of the fruit.
1 September 2024 17:17
Freshly squeezed orange juice is an indispensable part of the morning for many of us. But have you ever wondered why oranges in the supermarket are always packed in red nets? One might think it's a coincidence, but in reality, there's a clever marketing trick behind it that aims to catch your attention. Although it may seem unimportant at first glance, the choice of the red net is a well-thought-out strategy that impacts your purchasing decision.
Red net – an illusion that works
This phenomenon is known as the "confetti illusion". What does it entail? When we place an orange in a red net, our brain automatically compares the colour of the fruit to the colour of the background. As a result, the orange appears more intensely orange, meaning riper and juicier. The same applies to lemons, which look more yellow in a yellow net.
Why does it work?
Our perception of colours is relative. This means that the colour we see depends on the surroundings. For example, if we look at a grey square on a white background, it will appear darker than the same grey square on a black background. The same happens with oranges in red nets.
Confetti illusion in practice
Scientific studies confirm that the confetti illusion works. Consumers who see oranges in red nets assess them as riper, tastier, and more attractive than those lying loose. As a result, they are more likely to choose the fruits packed in colourful nets.
Why do supermarkets use this trick?
Supermarkets are well aware of how our brains work. Therefore, they use various marketing tricks to encourage us to shop. Red nets for oranges are just one of many examples of such actions.
Other marketing tricks in stores
- Product placement: Expensive products are usually placed at eye level to attract our attention.
- Lighting: Warm, yellow lighting makes food products look more appetising.
- Music: Background music affects our emotions and encourages us to stay longer in the store.
- Promotions: Prices ending in 99 pence suggest that the product is cheaper than it actually is.
How to defend against it?
Although marketing tricks are effective, we can guard against them. It suffices to be aware of these mechanisms and make conscious purchasing decisions. Pay attention to the quality of products, not just their appearance. Compare prices and read labels.
