Italy's 'king of salami' dies in tragic helicopter crash
In a tragic helicopter accident, Lorenzo Rovagnati lost his life. He was an Italian deli meats mogul, known as the "king of salami." His products were renowned throughout the country, and he was about to become a father for the third time.
The accident occurred on February 5th. Lorenzo Rovagnati was flying his helicopter from Milan to his castle in Castelguelfo di Noceto. The 41-year-old did not make it to his estate; his helicopter crashed in the Parma region just before 18:00 GMT.
The cause of the crash was said to be difficult weather conditions, with thick fog in the area. Along with Lorenzo Rovagnati, two pilots also died. Italians are in shock following the accident. The 41-year-old was a meat industry magnate, often called the "king of salami."
Lorenzo Rovagnati was to become a father for the third time
Italian media are extensively reporting on the businessman's tragedy. It is known that he was about to become a father for the third time.
Lorenzo was a good, honest and hardworking young man, loved and valued by all who knew him in the company and beyond. His loss is hard for all of us to accept; a young man who still had a great future ahead of him, as a father and as an entrepreneur, but unfortunately life has reserved something terrible for our fellow citizen Lorenzo, said Luciano Casiraghi. He is the mayor of Biassono, a town in the suburbs of Milan, where Rovagnati lived.
Lorenzo Rovagnati was behind the success of the family business, which has been producing deli meats since the 1960s. The company he managed is a leader in the production of salami and prosciutto.
Under Lorenzo Rovagnati's leadership, the "Rovagnati" brand reached American consumers, among others. The company achieves very high turnovers, that is £250 million annually. The company employs over 1,000 people.
