Embracing grey: The rise of natural hair in Hollywood and beyond

"I'd like platinum blonde or chocolate brown, please." A hairdresser from California rarely hears such requests. He specialises in colouring the hair of mature women, promoting a natural colour. He proves that grey hair can look perfect.

Grey hair can be a true asset if adequately showcased. Jack Martin, a hairdresser from California, is known worldwide for his approach to grey hair. Media such as "Vogue," "Allure," "Vanity Fair," and "People" write about his methods of uncovering the potential of grey hair and helping women accept their appearance.

Instead of regularly visiting a hairdresser to hide grey hair, Martin suggests accepting your natural colour. Grey hair, in the hands of a professional, can look exceptionally stylish and attractive.

More and more stars (including Andy McDowell and Jane Fonda) proudly show off their grey hair, which adds charm and class.

Jack Martin showcases the surprising transformations of his clients who embrace their grey hair on social media. The hairdresser's work is impressive and shows how beautifully grey hair can be worn.

Grey hair primarily needs hydration. In daily care, it's worth remembering to use a good conditioner or mask. To protect grey strands from losing moisture, start regularly oiling them. When choosing a conditioner or mask, look for humectants on chemist shelves, such as aloe vera or honey.

It's also worth taking care of the scalp. Special hair tonics, especially those promoting hair growth, can help. Of course, avoid constant styling. Using a straightener or curling iron daily can weaken strands. Do it occasionally.