Copenhagen's new campaign courts disillusioned Americans

The authorities of Copenhagen announced on Monday the launch of the "Come to Us" campaign, aimed at encouraging highly qualified Americans to settle and work in the city. "We hope that Americans will join talents from other countries who are already contributing to innovation and economic growth in Copenhagen," emphasised Jens-Kristian Lutken, a member of the city's employment and integration board.

The campaign will be led by Capacity Copenhagen, an organisation responsible for promoting entrepreneurship in Copenhagen. It will focus on sectors such as modern technology, life sciences, and green transformation. "We know that many Americans have the education that can help us," stated Asbjoern Overgaard, head of this organisation, in a press release quoted by the media.

The campaign will also highlight the advantages of working in Denmark, including maintaining a work-life balance, a flat hierarchical structure in companies, and extensive social security. Danish holidays are significantly longer than in the U.S., an additional advantage for potential immigrants.

Currently, about 11,500 American citizens or people of American descent live in Denmark, two-thirds of whom reside in the Copenhagen region. The city authorities hope that this number will increase due to the new initiative.

According to Gallup Institute studies, Danish society strongly supported Democratic candidate Kamala Harris among European countries. If Danes could decide the outcome of the U.S. presidential elections, as much as 85% would vote for Harris and only 4% for Trump.

Novo Nordisk, which produces the diabetes and obesity drugs Ozempic and Wegovy and is headquartered near Copenhagen, is one of the highest-valued firms in Europe and the third largest pharmaceutical company in the world in terms of value.