Beetlejuice sequel set to break records with £77m opening weekend

The black comedy, directed by Tim Burton, will arrive in cinemas on the first weekend of September, just after the summer season. During this time, Hollywood studios rarely release high-profile titles. September is usually the weakest month of the year in American cinemas. However, this season will be different. According to recent forecasts, "Beetlejuice Beetlejuice" could make over £77 million during its premiere weekend.

Only two productions have surpassed the £77 million mark at the start of this year in American cinemas: "Deadpool & Wolverine" (£162 million) and "Inside Out 2" (£118 million).

It is worth noting that just a month ago, cinema market analysts predicted that "Beetlejuice Beetlejuice" would earn around £38 million during its first screening weekend. However, after pre-premiere press screenings, the film's shares soared, and the latest strong boost came after the gala screening at the Venice Festival, where the director and actors Michael Keaton, Winona Ryder, Catherine O'Hara, and Jenna Ortega received a storm of applause and a standing ovation.

After the Venice premiere, a journalist from "The Hollywood Reporter" praised the director's fresh take on the dusted-off topic. "’Beetlejuice Beetlejuice’ is an honest, intelligent form of entertainment based on nostalgia for when Tim Burton shocked viewers with a clown-from-hell sensitivity. Even if we are dealing with cashing in on the past, the pleasure of watching the film and its characters makes up for it," wrote the critic.

Let's recall that "Beetlejuice" became one of the biggest box office hits of 1988 (the tenth-best result in the USA). For movie lovers, it quickly became a cult classic and a masterpiece of black comedy. Its protagonists were a pair of deceased ghosts who wanted to expel new, living tenants from their homes. To do this, they summon Beetlejuice, a bio-exorcist from the afterlife.