Wizz Air defies critics, doubles 'All You Can Fly' program
Wizz Air plans to double the number of participants in its "all you can fly" programme despite environmental criticism. József Váradi, the airline's CEO, plans to open the programme to another 15,000 people soon after the previous batch sold out in two days.
Wizz Air intends to double the number of participants in its controversial "all you can fly" programme, which is in response to criticism from environmentalists who claim it encourages unnecessary travel, writes the "Telegraph".
József Váradi, the CEO of the low-cost airline, plans to soon open the programme to another 15,000 members after a similar number of passes sold out within two days of the programme's launch in August.
Váradi emphasised that the programme is enjoying "huge demand", which prompted the company to expand it, despite some environmentalists calling the proposal "grotesque". "We are working on an ‘all you can fly’ 2.0 and we should have some news within weeks," said Váradi.
In his opinion, the programme provides a real benefit for the consumer, which also benefits Wizz Air—a win-win situation.
Environmentalists will not like this
Doubling the number of passengers eligible for the service is likely to anger environmentalists who criticised the initial launch of the programme in August for encouraging people to fly more frequently. Jo Dardenne of the group Transport & Environment stated that Wizz Air's subscription showed that airlines are not serious about achieving net-zero emissions, claiming that they have turned flying into an "all-you-can-eat buffet", writes the "Telegraph".
Alethea Warrington from the London-based charity Possible also called the programme "grotesque and deeply stupid". The subscription costs approximately £414, and members pay a fixed fee of about £8.5 per flight. Seats are available up to three days before departure.
