AutosThe most lucrative car maker. Selling luxury cars is profitable

The most lucrative car maker. Selling luxury cars is profitable

Felipe Munoz is a prominent analyst in the global automotive markets and the founder of the Car Industry Analysis profile. Recently, Munoz unveiled compelling data concerning the profit of each car sale.

Ferrari Roma (2020)
Ferrari Roma (2020)
Images source: © Autokult | Ferrari

15 April 2024 20:10

These figures can be astonishing for manufacturers with smaller sales volumes. Some brands appear to make hundreds of thousands of pounds on every car they sell.

Leading the chart is Ferrari, boasting an impressive profit of £104,613 per car. This places Ferrari well ahead of its closest rival, Porsche, which makes a profit of £20,149 per vehicle. Jaguar Land Rover comes in third, earning £7,546 per car. The full list can be seen below.

Average profit per car sold in 2023 - Top 10 manufacturers

  1. Ferrari - £104,613
  2. Porsche - £20,149
  3. JLR - £7,546
  4. BMW - £6,416
  5. Mercedes-Benz - £6,195
  6. Tesla - £3,941
  7. Stellantis - £3,214
  8. Subaru - £2,537
  9. Isuzu - £2,504
  10. Toyota - £2,466

Ferrari stands out remarkably, as the vast majority of manufacturers see profits of a few thousand pounds. It's also significant that the Italian giant topped the chart in 2022 as well, with a profit of £81,959 per car. This demonstrates a clear upward trend.

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