Tamagotchi comeback: Why the '90s virtual pet is a hit again

In the '90s, Tamagotchi was the dream of almost every child. The small electronic "egg" contained a virtual pet that needed caring for like a real animal. Although the craze for Tamagotchi faded in the early 21st century, the toy is returning in a new, more advanced version. In recent years, nostalgic adults and the younger generation have enthusiastically embraced this gadget, which has become a symbol of the '90s. What makes Tamagotchi popular once again?

Tamagotchi is undoubtedly one of the most iconic toys of the '90s. It went on sale in 1996, quickly capturing children's hearts worldwide. The toy, which fit in the palm of a hand, was an electronic pet that needed daily care. The owner had to feed, water, clean, and entertain the "pet" to keep it from dying. The simple concept, supported by then-novel technology, made Tamagotchi one of the most coveted gadgets by children and teenagers alike.

Although it wasn't a physical pet, the emotions associated with caring for it were genuine. Tamagotchi became a pop culture phenomenon, and its popularity spread worldwide, setting a new trend in interactive electronic toys. In the '90s, almost every child dreamed of having this "digital pet."

Many years after its debut, Tamagotchi has reappeared on the market, evoking nostalgia among adults who remember it from childhood and curiosity among younger generations. The toy has returned in a refreshed version, maintaining its classic design but enriched with modern features. According to the BBC, Tamagotchi sales doubled between 2022 and 2023, proving that the trend for retro gadgets is still strong.

Moreover, the Japanese company Bandai Namco, responsible for creating this electronic pet, has opened the first brick-and-mortar shop dedicated solely to Tamagotchi in London. Located in the popular Camden Market, it draws crowds of fans eager to see the new version of the iconic toy.

The modern Tamagotchi offers features like connecting via Wi-Fi, playing with friends, and downloading new add-ons. These innovations make the toy enjoyable for adults reminiscing about their childhood and the younger generation. Tamagotchi has become a hit again, and its sales are continuously growing.