Google aims to redefine app engagement with a new SDK launch

During the recent Google I/O 2024 conference, the tech giant unveiled its new plan to promote Android applications outside its Play Store.

The project, aimed at re-engaging users to use already installed apps and encouraging the discovery of new ones, has already gained support from over 35 development partners, including giants such as Spotify, Pinterest, and TikTok. According to Tech Crunch, Google's new proposal focuses on developers using a specially developed SDK to present content uniquely.

During one of the sessions at I/O, Google provided more details about the operation of the new SDK, known as Engage SDK. This SDK aims to draw users back to apps by presenting engaging content, promotions, and offers. Mekka Okereke, GM of Apps at Google Play, explained that the new interface will automatically organize the most important content from the apps installed on a user’s Android phone, making it easier to continue activities between apps.

This promising initiative is set to be exclusive to Android devices and is supposed to provide users with full-screen, immersive experiences with key content from their apps.

Developers can offer direct links to specific pages within their mobile apps, making it easier for users to engage with the available content. The consumer segment is set to launch later this year, and initial tests already indicate a short integration period with the SDK, which is expected to take less than a week. Tumblr has already expressed enthusiasm about collaborating with Google, highlighting the potential for building community connections. Tech Crunch reports that this initiative could significantly impact how users discover and interact with apps, affecting the entire mobile ecosystem.