EntertainmentUnpacking the MAGA hat: Icons, controversies, and fashion statements

Unpacking the MAGA hat: Icons, controversies, and fashion statements

As America and the world observe the potential return of Donald Trump to the White House, the symbols of his campaign assume a new dimension - particularly the iconic red MAGA (Make America Great Again) hats. A range of personalities, from celebrities to tech magnates, don them with either seriousness, irony, or provocation. So, who wears MAGA best?

epaselect epa11704246 MAGA hats are handed out to students on Election Day at Arizona State University in Tempe, Arizona, USA, 05 November 2024. Voters across the country are casting ballots today for President of the United States in a tightly contested race between Republican presidential candidate Donald J. Trump and Democratic presidential candidate US Vice President Kamala Harris, as well as for candidates in Senate and Congressional races. EPA/ALLISON DINNER Dostawca: PAP/EPA.
epaselect epa11704246 MAGA hats are handed out to students on Election Day at Arizona State University in Tempe, Arizona, USA, 05 November 2024. Voters across the country are casting ballots today for President of the United States in a tightly contested race between Republican presidential candidate Donald J. Trump and Democratic presidential candidate US Vice President Kamala Harris, as well as for candidates in Senate and Congressional races. EPA/ALLISON DINNER Dostawca: PAP/EPA.
Images source: © PAP | PAP/EPA/ALLISON DINNER
Konrad Siwik

6 November 2024 15:29

It all started innocently - Donald Trump needed something eye-catching to draw voters' attention, so he conceived a unique idea: a red hat emblazoned with "Make America Great Again." Initially, it was merely a baseball cap. Yet, it swiftly morphed into a political symbol, signifying the promise of a return to "greatness" and transforming into a must-have for Trump and those seeking to build their image on this fashionable (or contentious) wave. And as is well known, where there's a hat, there's controversy.

Donald Trump - the creator of the MAGA hat

Unsurprisingly, Trump embodies the "MAGA" concept like no other. Since 2016, this red cap has become almost his signature. This simple baseball cap seems to suit him best - as if it were crafted specifically for his tousled hair.

Donald Trump in a MAGA hat
Donald Trump in a MAGA hat© Getty Images | Kamil Krzaczynski

Elon Musk - dark MAGA

Elon Musk entered the MAGA realm with great flair, wearing it at a Trump rally with a gothic font style akin to "dark MAGA" - which instantly stirred controversy. Critics noted that the font, reminiscent of the blackletter style, bore resemblances to the symbolism used by the Nazis, adding to the confusion surrounding this gesture.

"Dark MAGA" is a term that gained traction after some Trump supporters began advocating for an extreme version of the idea. In Musk's case, his appearance in a cap of this style led many critics to suggest that this design choice may have been unintentional but a strong and unsettling signal.

Elon Musk in a black MAGA cap
Elon Musk in a black MAGA cap© Getty Images

Even though Musk's political actions have often been ambiguous, the hat became a symbol of his backing for some of Trump's ideas, particularly concerning freedom of speech. Given Musk's followers' varied political views, it ignited significant controversy.

Kanye West - the would-be US president

Kanye West ran for president of the USA in 2020. His campaign was unconventional and informal, with his candidacy announcement occurring shortly before the elections. His participation was largely symbolic of a controversial stance, with him not being seen as a serious contender against leading candidates like Donald Trump and Joe Biden.

Kanye West in a MAGA hat
Kanye West in a MAGA hat© Associated Press | Evan Vucci

Intriguingly, Ye had previously publicly endorsed Trump, sporting the MAGA hat at meetings and in the White House, prompting strong reactions from fans and the media. His aim - to steer the political discourse towards a more "right-wing" perspective - meant each appearance with this hat generated a flurry of comments.

Lil Pump - rapper at rallies

Lil Pump, an American rapper, also joined the MAGA wave. He appeared at a Trump rally during the 2020 elections, where he declared his support on stage—this moment surprised many of his followers, remarkably since his stage persona had not previously suggested any political interest. Lil Pump exemplifies someone who dons MAGA without hesitation and with full awareness, and his performance at the Trump rally remains one of the most memorable moments of that campaign.

With Ye and Lil Pump in the lineup, MAGA becomes not merely a symbol of Trump support but perhaps even more - a fashion statement on the political stage.

Adin Ross - live stream with Trump

Adin Ross, a popular streamer, was also seen wearing a MAGA hat. His participation in a live stream with Donald Trump was undoubtedly a standout moment in his career. Though his fans were divided, with some accusing him of attempting to "exploit" politics to expand his reach, his public appearance in the MAGA hat was undoubtedly noticeable.

Bryce Hall and Jake Paul - poker and boxing MAGA

Known for his poker tournaments and eccentric appearances, Bryce Hall and Jake Paul donned red caps. Hall wore his at various events, suggesting less a political belief than a desire to make a statement – why not?

Jake Paul, meanwhile, drew attention by wearing a modified version dubbed "Make Boxing Great Again." It’s worth mentioning that he is set to face Mike Tyson in the ring soon.

Jake Paul in a cap referencing MAGA
Jake Paul in a cap referencing MAGA© Associated Press | Ian Walton

Undeniably, the MAGA hat has become a symbol that elicits diverse emotions. Several individuals who wore it surely didn't anticipate how much their decision would provoke mixed feelings. With Musk leading the charge, attempting to blend hip-hop with politics, we witness more of a fashion faux-pas display than a political statement.

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