Putin takes over Toyota factory making own limousines

The factory in St. Petersburg, previously owned by Toyota, has been acquired by a state-owned company. This firm plans to commence the production of the Aurus Senat, a model that also serves as the base for the government limousine used by Vladimir Putin.

The Aurus brand is hailed as a significant achievement of the Russian automotive sector. Its most notable model, the Senat limousine, is regularly used by President Vladimir Putin, who holds the vehicle in high esteem. He is not alone in his admiration—Kim Jong Un, who received the limousine as a gift from Putin, was equally impressed.

Dubbed the "Russian Rolls-Royce," the Aurus is admittedly not up to par with the performance, acclaim, or protective features of vehicles used by leaders from other nations, including the U.S. President and his renowned "Beast."

The commercial success of production versions does not align with the enthusiastic claims often made about them. This is highlighted by the fact that Aurus sold just 40 cars in the first quarter of 2024. Limiting access to Western automotive brands in the Russian market has not bolstered the brand's popularity.

Previously, under Toyota's ownership, this factory was taken over by the state-run NAMI, which holds a majority stake in Aurus. The St. Petersburg plant is slated to begin producing the Senat model in 2024, marking it as the second manufacturing site for the brand. Until now, Aurus vehicles have been made in Tatarstan, situated approximately 1000 kilometres from Moscow.

Nonetheless, it remains doubtful that the relocation of Putin's limousine production will add significant value to the vehicle. Even the scheduled facelift for 2024 might not achieve this. Currently, the Russian market is being dominated by Chinese brands, which have quickly taken advantage of the void left by Western companies. The manufacturing facilities do not ensure that Russian brands gain the necessary knowledge, design expertise, or the suitable human resources for success.