Pantone unveils 2025 colour: Mocha Mousse elevates browns
Pantone has announced the colour of the year 2025. The choice is Mocha Mousse. "A rich, warming brown inspired by chocolate and coffee," the statement on social media emphasised.
As 2025 approaches quickly, Pantone has officially selected its latest colour of the year. While the past year has been marked by the colour Peach Fuzz, a delicate pink-orange hue, next year's Pantone colour will be Mocha Mousse, a warm and gentle brown.
Sophisticated and luxurious, yet an unpretentious classic, Pantone 17-1230 Mocha Mousse expands the perception of brown from a humble, grounded shade to an embrace of aspiration and luxury. Infused with subtle elegance and earthy sophistication, it offers a touch of understated, subtle glamour — points out Leatrice Eiseman, Executive Director of the Pantone Color Institute, in a statement on the website.
As highlighted in the statement, PANTONE 17-1230 Mocha Mousse "can stand alone or serve as a versatile foundation, enhancing a wide range of palettes and applications—from minimalist to richly detailed designs—across all color-focused industries."
The overriding theme as we went into looking for this year's color was this whole idea of harmony, said Laurie Pressman, Vice President of the Pantone Color Institute, in an interview with USA Today.
Colours of the year chosen since 1999
Pantone has been announcing colours of the year since 1999. To determine which shade will be chosen, an international team studies trends related to fashion, design, travel, technology, the art world, and the entertainment industry.
This year, Pantone is collaborating with various international partners to bring Mocha Mousse to life. Companies such as Motorola, Post-it, and Joybird are releasing products designed using this colour. Pantone will also be hosting colour-related events in cities such as New York, Shanghai, and Mumbai.
Peach Fuzz, the colour of the year 2024, was intended to bring optimism and inspire positive change. The previous year, the choice was Viva Magenta. The intense pink was meant to symbolise courage and creativity. In 2022, the colour of the year was Veri Peri, a lavender-blue shade that was intended to bring calm after the challenging pandemic times.
