Is Trump's election strategy to sideline his family and claim the spotlight?

In the fight to return to the position of President of the United States, Donald Trump has adopted a different tactic. Observers have noted that, unlike other politicians, the businessman has decided to forgo involving his family in the election campaign.

A consistent point in election campaigns for candidates, regardless of the position they are vying for, is the participation of the family and closest people.

A politician's display of family can be significant in building identity, relationships with voters, authenticity, conveying values, and creating a positive image. However, this presentation must be authentic and in line with the reality of the politician's life to avoid the impression of artificiality or cynicism.

This time, Donald Trump has decided to forgo this crucial element. CNN journalists have found that since 2022, he has only appeared in public with his wife, Melania, merely three times.

After a lengthy absence, the former First Lady of the United States publicly appeared at a charity fundraiser for Republicans with Log Cabin, a support group for LGBTQ+ party members. The meeting occurred at the Trump's estate - Mar-a-Lago, in Palm Beach, Florida. Observers speculate on the possible return of Melania to her husband's campaign:

Trump's daughter, Ivanka, already announced in November 2022 that she would not participate in her father's presidential campaign due to her commitment to her family.

This time around, I am choosing to prioritize my young children and the private life we are creating as a family. I do not plan to be involved in politics. While I will always love and support my father, going forward I will do so outside the political arena. I am grateful to have had the honor of serving the American people and will always be proud of many of our administration’s accomplishments. - clarified Ivanka Trump in an interview with Fox News Digital.